Anniston, AL – Public Relations Director for the City of Anniston, Jackson Hodges, shared that the City of Anniston recently approved a new partnership with The Retail Coach, the nation’s premier retail consulting, market research, and development firm to develop a retail recruitment strategy to bring new business opportunities to Anniston. This partnership is a step in the right direction to diversify Anniston’s economic base, one of the many goals listed in the city’s comprehensive plan.
The City of Anniston reported record economic growth earlier this year, making this partnership a prime opportunity to continue the momentum for new retail opportunities. The first step in The Retail Coach’s dynamic Retail360® Processwill be to analyze the market and identify retail opportunities. Their team will utilize cell phone analysis technology to draw out Anniston’s Retail Trade Area, which is the defined boundary from which the community draws 80-85% of its primary consumers. This will show exactly where people are coming from to eat and shop in Anniston.
The Retail Coach team will then create retail profile reports and other marketing materials that best represent the community to encourage national and regional retailers and restaurants to locate in Anniston. After determining what dominant retail categories are needed in the community, The Retail Coach will use retailer matching methodology to identify what brands have the greatest potential for success and actively recruit those prospects on the city’s behalf.
“The city looks forward to this new partnership with The Retail Coach. The services will expand with upgraded reports, more detailed assessment of the market’s needs and a direct support link to local and regional real estate professionals in connecting with potential tenants. The company’s role in providing retail recruitment and marketing support free of any broker connection broadens the opportunity for successes!” — City of Anniston Planning & Economic Development Director, Toby Bennington
About The Retail Coach: The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work. For more information on The Retail Coach, visit: www.theretailcoach.net.
