Birmingham, AL – America’s First Federal Credit Union (AmFirst) has been honored with multiple 2024 Diamond Awards, joining an elite group of 180 credit unions nationwide recognized for excellence in marketing by the Marketing, PR & Development Council of America’s Credit Unions.
The Diamond Awards, considered the most prestigious marketing competition in the credit union industry, received over 1,400 entries this year from organizations across 42 states. The awards celebrate creativity, strategy, and impact in marketing campaigns that connect credit unions with their communities and members.
AmFirst received Diamond Awards in the following categories:
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Social Media: 12 Days of Giveaways campaign
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Brand Awareness: KidsFirst campaign
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Out of Home: Jacksonville State University (JSU) partnership
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Community Partnerships & Relations, Endorsements, or NIL Efforts: Jacksonville State University partnership
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Email – Single or Series: Rewards Points email campaign
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Ongoing Event: Better Basics Birmingham partnership
“At AmFirst, we strive to connect with our members and communities in meaningful ways, and these awards are a testament to that commitment,” said Kevin Morris, President and CEO of AmFirst. “I want to thank our team for their creativity and passion and our members for their trust and support. These honors inspire us to continue pushing boundaries.”
The Jacksonville State University partnership earned accolades in two categories, highlighting the credit union’s innovative use of local collaborations to build awareness and community engagement. Additionally, AmFirst’s 12 Days of Giveaways campaign and KidsFirst initiative showcased the organization’s use of digital and social platforms to connect with diverse audiences in creative and impactful ways.
For over three decades, the Diamond Awards have set the industry standard for recognizing the best in credit union marketing. Winners are selected by a panel of credit union marketing professionals, with a focus on results-driven campaigns that reflect both strategic excellence and community values.
AmFirst, which serves over 200,000 members through 21 branches in 13 counties across Alabama, remains committed to delivering innovative financial solutions and strengthening relationships within the communities it serves.
AmFirst is a federally chartered community credit union with a mission to provide cost-effective financial services that improve the financial well-being of its members. Headquartered in Birmingham, the credit union is recognized as one of the strongest in the nation.
America’s Credit Unions is the unified voice for not-for-profit credit unions and the more than 140 million members they serve nationwide. The organization provides advocacy, resources, and services that empower credit unions to grow and make a positive impact in their communities.
