Jacksonville, AL – Jacksonville State University has announced the promotion of Kelly Martin to Director of Undergraduate Admissions and Recruitment. A proud Jax State alumna, Martin brings a wealth of experience in student enrollment, recruitment, and outreach to her new leadership role.
Martin most recently served as Director of Enrollment Initiatives within the Division of Student Affairs and Enrollment Management. In that position, she led innovative recruitment strategies targeting post-traditional and transfer students, and spearheaded bilingual outreach to parents and families. Her efforts have been instrumental in enhancing the university’s reach and impact among diverse student populations.
Martin’s journey at Jacksonville State began as an admissions counselor, where she guided countless prospective students through the enrollment process. Her dedication to student success and firsthand understanding of the admissions experience has shaped her approach to recruitment.
Jessica Wiggins, Associate Vice President of Enrollment Management, praised Martin’s selection, noting her longstanding commitment to the university. “Kelly’s expertise and experience in enrollment and recruitment, coupled with her passion for serving students and affinity for Jax State, made her the ideal candidate for this position. We are thrilled to have Kelly as our new Director of Undergraduate Admissions and Recruitment,” Wiggins said.
A 2015 graduate of JSU with a Bachelor of Arts in Spanish, Martin furthered her education by earning a Master of Arts in Spanish from the University of North Carolina Wilmington in 2019. Her connection to the university runs deep; during her undergraduate years, she served as a JSU Ambassador and worked as a student assistant in the Admissions Office—experiences that sparked her passion for higher education and student engagement.
Martin shared her enthusiasm for the new position and the opportunity to lead the office where her own career began. “I am incredibly excited to serve in this role and to work with such a high-performing team in the Office of Undergraduate Admissions,” she said. “As a proud alumna of Jacksonville State, I look forward to helping students choose Jax State for their higher education journey.”
Now at the helm of the Office of Undergraduate Admissions, Martin aims to expand on the university’s recruitment efforts and ensure that prospective students feel confident and excited about choosing Jacksonville State as the place to pursue their degrees.
