Oxford, AL – The Pink Heals event, aimed at raising awareness for childhood cancer and other life-threatening diseases, made a significant impact as it traveled through Jacksonville, Oxford, and onto Heflin in Cleburne County. Led by Pink Heals Eastern Alabama Chairman B.R. Wilson, the ride featured a convoy of pink fire trucks, symbolizing the fight against cancer and other health conditions.
Starting at Pete Matthews Coliseum in Jacksonville, the ride made its way down Highway 21, stopping at Martin’s Pharmacy in Oxford for a brief gathering. From there, the convoy continued to Heflin, where the group hoped for a large turnout of supporters. The ride ended with a meet-and-greet at Piggly Wiggly in Heflin, allowing participants and local families to engage with the cause.
“This ride is about awareness of childhood cancer. It’s here, and I’m trying to make everybody aware,” said Wilson in an interview with the Calhoun Journal. “These children have gone through more than most of us will in a lifetime, and they deserve our support.”
While the iconic pink fire truck originally represented breast cancer awareness, the Pink Heals organization now advocates for all cancers and life-threatening diseases. In addition to raising awareness, Pink Heals conducts home visits to support families affected by cancer. “We visit people in need, pray with them, and they sign the fire truck as a symbol of strength and hope,” Wilson explained.
For the children participating, especially the survivors, the ride holds personal significance. Wilson highlighted the story of one young cancer survivor who joined the ride with his father, proudly helping manage traffic during the event.
“We are here for these kids and their families,” Wilson emphasized. “This ride is about showing them love and letting them know they’re not alone in their fight.”
The Pink Heals organization works with the Buddy Moore Golf Charity, which provides funds to assist local families battling cancer. Wilson encouraged people to support the cause by visiting their Facebook page or reaching out through email. “Every donation helps us continue this ministry and make a difference in the lives of these families,” he said.
The event left a lasting impression, and organizers hope the next stop in Cleburne County will see just as much support.
For more information or to donate, visit Pink Heals Eastern Alabama on Facebook or email [email protected].
Video and Photos by Shasta Jones
