Oxford, AL – Blue Cross and Blue Shield of Alabama, the city of Oxford and National Fitness Campaign Make Fitness Free for Everyone in Oxford, AL
Per Oxford City Spokeswoman, Lorie Denton, Blue Cross and Blue Shield of Alabama, the city of Oxford and National Fitness Campaign (NFC) announced a partnership to bring an outdoor Fitness Court® and digital wellness programming to Oxford, AL. The Fitness Court, located at Choccolocco Park will open on April 4 at 10am with a ribbon-cutting ceremony.
This Fitness Court was developed by Blue Cross and Blue Shield of Alabama, the City of Oxford and NFC to expand free access to high quality workouts and create equitable access to exercise for -communities around the state. The Fitness Court is the world’s best outdoor gym that lets people use their own body weight to get a complete workout using seven exercise stations.
Created with people aged 14 and over and with all abilities in mind, the workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience.
“We continue to focus on providing Alabamians access to the resources they need so they can live the healthiest lives possible,” said Sophie Martin, director of corporate communications and community relations, Blue Cross and Blue Shield of Alabama. “We are privileged to partner with the city of Oxford and bring our Blue Cross sponsored Fitness Courts to Alabama. It is our hope that this dynamic platform will provide Oxford residents and the community an innovative avenue to get healthier.”
Oxford joins a dozen healthy communities in Alabama as part of the growing Fitness Court network built in easily accessible public spaces throughout the state.
“We continue to prove our commitment to providing a vast range of opportunities for the residents of east Alabama and its visitors. At no cost to the participant, one can come and experience exercise in a new way and enjoy the breathtaking beauty of Choccolocco Park,’ says Oxford mayor Alton Craft.
“National Fitness Campaign is proud to welcome the city of Oxford to the campaign as a leader in Alabama, championing health and wellness for their residents” said Mitch Menaged, founder of National Fitness Campaign. “We are proud to continue our mission of getting people moving outdoors and helping communities combat the fiscal and humanitarian costs of inactivity.”
Residents are invited to attend the Launch Event on April 4 at 10am to try the Fitness Court®. For information on Blue Cross and Blue Shield of Alabama’s support of NFC, please visit https://nationalfitnesscampaign.com/alabama.
About Blue Cross and Blue Shield of Alabama
Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.
About NFC
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors with the mission to build healthy communities. NFC delivers an integrated wellness initiative, centered on the world’s best outdoor gym: The Fitness Court®. The Campaign is planning its 500th Healthy Community, uniting the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court within a 10-minute bike ride of every American. Follow us on social media @NatFitCampaign and #Fitnesscourt.
