BIRMINGHAM, AL — Children’s of Alabama has been named a recipient of the 2025 Excellence in Patient Experience Award from NRC Health, earning top honors in the Pediatric category for the evaluation period of April 2024 through March 2025. The award recognizes hospitals and health systems nationwide that consistently deliver outstanding care and patient-centered experiences.
“We are thrilled that we have received this award for the second consecutive year, a testament to our devotion to delivering exceptional experiences for every patient and family at each encounter,” said Beth Rocker, Associate Vice President of Customer Service at Children’s of Alabama. “Our team consistently earns the trust of our patients and their families through compassionate, family-centered care in a safe and supportive environment. This award is a direct reflection of that trust and the strong relationships we build with those we serve.”
For nearly 40 years, NRC Health has partnered with healthcare organizations to understand and enhance the patient experience. The company’s mission focuses on “Human Understanding,” emphasizing the importance of listening to and acting on feedback from patients and families.
“This year’s Excellence in Patient Experience Award winners have demonstrated an unwavering commitment to listening to patients and their families and improving care in ways that reflect NRC Health’s mission of Human Understanding,” said Helen Hrdy, Chief Operating Officer at NRC Health. “This achievement highlights the dedication of their entire teams, and we’re proud to celebrate their successes.”
The recognition marks the second consecutive year that Children’s of Alabama has earned the distinction, underscoring the hospital’s continued commitment to providing compassionate, high-quality care for children and their families across the region.










