Honoring Military Members, Veterans, and First Responders with $1 Million in Local Donations and Nationwide Events
BRENTWOOD, Tenn. — Tractor Supply Company (NASDAQ: TSCO), the nation’s largest rural lifestyle retailer, has officially declared November 1, 2025, as National Hometown Heroes Day to honor the service and dedication of America’s military members, veterans, and first responders.
The new observance will take place annually on the first Saturday of November, aligning with Tractor Supply’s two-week Hometown Heroes Days celebration, held from October 28 (National First Responders Day) through November 11 (Veterans Day). The period will include in-store events, giveaways, and exclusive discounts for those who serve their communities.
As part of the national celebration, every Tractor Supply store across the country will donate $500 to a local fire department, police department, or veteran organization. With more than 2,300 stores nationwide, this initiative represents over $1 million in hometown giving in a single day. Each store selected its community partner based on local needs, ensuring direct impact at the community level.
“The Hometown Heroes program reflects our deep gratitude for those who serve—military members, veterans, and first responders,” said Hal Lawton, President and CEO of Tractor Supply. “These heroes embody courage and commitment, and we’re proud to honor them year-round. With National Hometown Heroes Day, we’re taking that recognition further by uniting communities across the country to celebrate their service and sacrifice.”
In-Store Celebrations
On Saturday, November 1, Tractor Supply locations will host family-friendly community events, including:
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Touch-a-Truck opportunities with local fire, police, and rescue teams
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“Thank a Hero” letter-writing stations
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A digital Wall of Honor
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Americana craft activities for children
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Giveaways and doorbuster discounts
Customers are also invited to participate in additional local events such as safety demonstrations, food trucks, and “Shop with a Hero” activities.
Exclusive Savings for Hometown Heroes
Verified Hometown Heroes will receive 10% discounts on:
- National Hometown Heroes Day – Saturday, November 1
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Veterans Day – Tuesday, November 11
Additional benefits through Tractor Supply’s Neighbor’s Club rewards program include 2% back on purchases, free shipping, quarterly rewards, and year-round savings with no brand exclusions. Participants can verify their status through ID.me by visiting TractorSupply.com/hometownheroes.
Tractor Supply and its foundation have also committed an additional $1 million in 2025 to support national nonprofits serving the military and first responder communities.
For more details about National Hometown Heroes Day and ongoing programs, visit TractorSupply.com/honoringheroes.
