Montgomery, AL – A coalition of 22 state and county law enforcement agencies has joined a Federal Trade Commission lawsuit against Uber Technologies, Inc. and Uber USA, LLC, alleging deceptive practices related to the company’s Uber One subscription service.
Alabama Attorney General Steve Marshall announced the coalition’s participation in the lawsuit, which is currently pending in the United States District Court for the Northern District of California with a trial scheduled for February 2027.
The lawsuit centers on Uber One, a subscription service that the company promotes as a way for customers to save money on rides and deliveries. The complaint alleges several problematic practices:
The lawsuit claims Uber employed negative option marketing tactics with free trial subscriptions, automatically charging consumers who failed to cancel before the trial period ended. According to the complaint, the company misrepresented the potential savings available through Uber One membership and created significant obstacles for subscribers attempting to cancel the service.
Additionally, the complaint alleges that Uber charged some consumers before their scheduled billing dates, including users whose free trial periods had not yet concluded. The lawsuit also claims some consumers were charged despite never enrolling in the service.
The Alabama Attorney General’s office is seeking restitution, penalties, costs, and an injunction against Uber for alleged violations of Alabama’s Consumer Protection Act and the federal Restore Online Shoppers’ Confidence Act.
The state coalition is led by Maryland and includes attorneys general from Arizona, Connecticut, the District of Columbia, Illinois, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia, and Wisconsin, as well as the District Attorney for Alameda County.
Affected consumers can file complaints with the Alabama Attorney General’s office through their website at https://www.alabamaag.gov/consumer-complaint/ or by calling the Consumer Hotline at 1-800-392-5658 or 334-242-7335.
Uber has not yet issued a public response to the expanded coalition’s participation in the lawsuit. The case will proceed through the federal court system with trial currently set for early 2027.
